Experiment Life cycle Events: Executing Code after an variation has been decided, experiment executed, or goal triggered

This Article Will Help You:

• Issue
• Solution
• experience.variation_decided
• experience.activated
• goal.triggered
• snippet.experiences_evaluated
• snippet.goals_evaluated
• cookies.saved
• snippet.goals_evaluated
• location.triggered
• Sending a Convert Goal conversion to another platform:

Issue

There are times we may need to execute code after an experiment variation has been decided, an experiment executed or a goal triggered. Executing code after these events occur is helpful to be able to send experiment data to third-party analytics platforms and other situations.

Solution

We have launched javascript events to address these situations. Here you can have how they can be triggered:

• experience.variation_decided - gets called each time a variation is being returned in order to be executed
• experience.activated - run each time an experience is activated, after the experience changes have been triggered (aka code ran)
• goal.triggered - executed each time a goal is fired ( a goal is fired only if it needs to be marked as triggered for a running experience)
• snippet.experiences_evaluated - executed after all the experiences have been evaluated on page in order to decide if they are to be presented or not
• snippet.goals_evaluated - executed after all the goals have been evaluated
• cookies.saved - executed each time after convert tracking cookies are saved into browser
• location.triggered - executed after a location conditions are matched

To attach a listener, function to an event, the following is the structure:

_conv_q = window._conv_q || [];
_conv_q.push({
what: 'addListener',
params: {
event: 'experience.variation_decided',
handler: (event) => console.log(JSON.stringify(event))
}
})

• The params.event needs to be one of experience.variation_decided, experience.activated, goal.triggered, snippet.experiences_evaluated or snippet.goals_evaluated
• The params.handler needs to be a function that receives as a parameter the event when it's called.

The parameter received by the handler has the following structure, for each of the possible events:

1. experience.variation_decided

   {
   "data":{
   "experience_id":"111111",
   "variation_id":"22222",
   "experience_name":"name here",
   "variation_name":"name here"
   },
   "event":"experience.variation_decided"
   }

2. experience.activated

   {
   "data":{
   "experience_id":"111111",
   "variation_id":"22222",
   "activated_first_time":false,
   "experience_name":"name here",
   "variation_name":"name here"
   },
   "event":"experience.activated"
   }

   activated_first_time - is a boolean which is true if that experiment was now activated for the first time for that visitor.

3. goal.triggered

   {
   "data":{
   "experience_id":"11111",
   "variation_id":"222222",
   "goal_id":"33333",
   "experience_name":"name",
   "variation_name":"name"
   },
   "event":"goal.triggered"
   }

    

4. snippet.experiences_evaluated

   {
   "data":{
   },
   "event":"snippet.experiences_evaluated"
   }

5. snippet.goals_evaluated

   {
   "data":{
   },
   "event":"snippet.goals_evaluated"
   }

6. cookies.saved

   {
   "data":{
   },
   "event":"cookies.saved"
   }

7. snippet.goals_evaluated

   {
   "data":{
   },
   "event":"snippet.goals_evaluated"
   }

8. location.triggered

   {
   "data":{
   "experience_id":"111111",
   "location_id":"22222",
   "location_name":"name here"
   },
   "event":"location.triggered"
   }

function sendGoal(event){
// Change the goal id to the goal id you want to track
if (event.goal-id == '3333'){
// Use the following if you would like to not send anything else but the event
dataLayer.push({'event':'name_of_event','conversionValue':25});
// Use the following if you wold like to send some additional info attached to the event
//dataLayer.push({'event':name_of_event','goalinfo':JSON.stringify(event)});
} 
}

_conv_q = window._conv_q || [];
_conv_q.push({
what: 'addListener',
params: {
event: 'goal.triggered',
handler: (event) => sendGoal(event)
}
})