What's New - April 2026

Shopify Web Pixel Extension Improved for More Accurate Checkout Start Tracking

We’ve optimized the web pixel extension to improve how checkout start events are captured.

This update increases the accuracy of checkout-start tracking, helping teams collect more reliable data at a key step in the purchase journey.

Theme Extension Now Loads Long Scripts via Shopify CDN

We’ve optimized the theme extension to offload longer scripts through the Shopify CDN instead of relying on inline script tags.

By serving these scripts through Shopify’s CDN, this update helps streamline script delivery and supports a cleaner implementation approach within Shopify themes.

Conditional Pricing Rules Script Now Loads Only When Enabled

The conditional pricing rules script is now handled through the theme extension and will only load when the feature is enabled.

This change reduces unnecessary script loading for stores that are not using conditional pricing rules, helping improve efficiency and keeping the storefront lighter by default.

New Optional Async Setting for Performance Optimization

A new optional async setting is now available under the Performance Optimization field in the app UI.

This gives teams more flexibility when prioritizing Core Web Vitals, allowing the script to load asynchronously in cases where performance optimization is preferred.