Skip to content
  • There are no suggestions because the search field is empty.

What's New - April 2025

🆕 April 2025 Updates: Shopify Extensions, Multi-Armed Bandit, Real-Time Signals & More

We’ve introduced two new extensions for Shopify merchants using Convert: the Theme Extension and Web Pixel Extension, designed to offer seamless A/B testing and reliable revenue tracking across storefronts.

Theme Extension v1.0.0

  • Automatically injects the Convert Tracking Script v1 if not already present on your store.

  • Ensures backward compatibility for stores already using the legacy tracking script.

  • Collects bucketing data and stores it in cookies and/or localStorage for tracking consistency.

  • Optionally updates Cart Attributes when Shopify Webhooks are enabled through the app UI.

Web Pixel Extension v1.0.0

  • Reads bucketing data from localStorage or cookies set by the Theme Extension.

  • Optionally tracks conversions even when using Shopify Cart Permalinks.

  • Subscribes to Shopify Standard Events for accurate conversion tracking.

  • Revenue is tracked on the checkout_completed event only, while conversion events trigger once per session.

  • Supports optional revenue tracking for subscription and non-subscription goals configured in the app.

  • Multi-currency support: optionally apply exchange rates based on user settings in the app UI.

Convert Signals: Real-Time Event Visualization

With the new Convert Signals interface, you can now visualize incoming events in real-time, ideal for debugging, QA, and understanding how your goals and experiences are behaving live.

Multi-Armed Bandit Testing

We’ve introduced Multi-Armed Bandit support as an experiment type. This allows automatic traffic redistribution toward better-performing variations to help you maximize conversions faster, especially in high-traffic scenarios.

In-App Tracking Script Verification

You can now verify if the Convert tracking script is correctly installed—right from within the Convert App. A simple visual cue lets you know if the script is active on your connected site.

Bulk Goal Management

Managing goals just got easier. You can now perform bulk actions (such as delete or assign) across multiple goals at once, improving efficiency and project scalability.