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Integrate Convert Experiences with Siteimprove

Combine Siteimprove insights with Convert experimentation to identify, test, and measure website improvements.

Author: Dionysia Kontotasiou

IN THIS ARTICLE YOU WILL:

Overview

Convert Experiences and Siteimprove can work together to help teams identify website improvement opportunities, test changes, and measure their impact.

Convert Experiences is an A/B testing and personalization platform that allows you to experiment with website content, layouts, and user experiences.

Siteimprove provides tools for website accessibility, quality assurance, SEO, and content optimization.

By using both platforms, teams can combine Siteimprove's website insights with Convert's experimentation capabilities to make data-informed optimization decisions.

Using Convert and Siteimprove with Google Analytics 4

Both platforms support integrations with Google Analytics, making GA4 a useful shared analytics layer.

This approach allows you to analyze Convert experiment performance in GA4 while using GA4 traffic information within Siteimprove to prioritize website improvements.

Step 1: Connect Convert Experiences to GA4

  1. Sign in to your Convert Experiences account.
  2. Open the project containing your experiments.
  3. Follow Convert's GA4 integration instructions to configure experiment and variation tracking.
  4. Verify that experiment exposure events are being received in GA4.
  5. Configure any required custom dimensions for experiment reporting.

Step 2: Connect Siteimprove to GA4

  1. Sign in to your Siteimprove account.
  2. Navigate to Settings > Content > Traffic data provider.
  3. Open the Integrations tab.
  4. Select Connect next to Google Analytics.
  5. Authorize the Google account that has access to your GA4 property.
  6. Open the Mappings tab and edit the traffic data provider for your site.
  7. Select Google Analytics and confirm GA4 as the source.
  8. Map the correct GA4 account and property to your Siteimprove website.
  9. Save your configuration.

Once configured, Siteimprove can display GA4 traffic information alongside website issues to help prioritize optimization work.

⚠️ Important:

Siteimprove's documented Google Analytics traffic integration does not establish that Convert experiment IDs, variation names, or experiment-level results are imported into Siteimprove. Analyze those dimensions in GA4 or a supported reporting tool.

Using Convert and Siteimprove through Their APIs

For more advanced workflows, developers can use the Convert API and Siteimprove API to create custom integrations.

Prerequisites

  • An active Convert Experiences account with appropriate API access.
  • A Siteimprove account with API access.
  • API credentials for both platforms.
  • A secure backend service or integration middleware.
  • Development resources to implement authentication, data retrieval, and transformation.

Step 1: Access the Siteimprove API

Siteimprove provides a REST API for accessing supported website data.

The API base URL is:

https://api.siteimprove.com/v2

To authenticate:

  1. Sign in to Siteimprove with Administrator or Account Owner permissions.
  2. Open the Integrations area and create an API key.
  3. Associate the key with an authorized user.
  4. Use the API username and API key with Basic Authentication.
  5. Test access to the required API resources.

Store credentials securely and never expose API keys in client-side JavaScript.

Documentation: https://developer.siteimprove.com/api-reference.html

Step 2: Access the Convert API

Convert provides a REST API that supports programmatic experiment management and access to experiment results.

  1. Obtain the required Convert API credentials.
  2. Configure one of the supported API authentication methods.
  3. Identify the projects and experiments you want to access.
  4. Retrieve the required experiment configuration or results.
  5. Transform the returned data for your reporting workflow.

Documentation: https://api.convert.com/doc/v2/

Step 3: Build a custom reporting workflow

A possible implementation is:

  1. Retrieve experiment information and results from Convert.
  2. Retrieve relevant website quality, accessibility, or SEO information from Siteimprove.
  3. Match the information using website URLs, page identifiers, or another appropriate mapping.
  4. Store the combined data in your reporting environment.
  5. Build reports showing experimentation outcomes alongside website quality indicators.

⚠️ Important:

This is a proposed custom integration architecture, not a prebuilt feature. Available metrics, endpoint permissions, data granularity, and refresh frequency must be verified before implementation.

Using Convert and Siteimprove on the Same CMS

Convert Experiences and Siteimprove can also be used on websites powered by compatible content management systems.

Examples include:

  • WordPress
  • Drupal
  • Magento / Adobe Commerce
  • Umbraco

The implementation typically involves installing or configuring each platform independently on the same website.

Setup

  1. Install Convert Experiences using the supported CMS integration or tracking code.
  2. Configure the relevant Siteimprove CMS plugin or connection.
  3. Verify that both tools can access the intended website pages.
  4. Create an experiment in Convert.
  5. Use Siteimprove to review relevant website quality, accessibility, and SEO issues.
  6. Evaluate the experiment's results in Convert.

📒 Note:

Siteimprove's CMS plugin does not automatically transfer experiment results to Convert, and Convert's CMS integration does not automatically import Siteimprove data.

Practical Use Cases

Test website accessibility improvements

Identify accessibility issues using Siteimprove and create appropriate website changes.

Use Convert to test eligible user-experience improvements and measure their effect on conversion goals.

⚠️ Important:

Accessibility requirements should be met regardless of experiment performance. A/B testing does not replace accessibility testing or compliance reviews.

Optimize high-traffic pages

Use Siteimprove's GA4 traffic information to identify frequently visited pages with quality or content issues.

Prioritize those pages for improvements and run Convert experiments to measure the effect on conversions.

Improve website content

Identify content optimization opportunities through Siteimprove and create alternative headlines, calls to action, or page layouts using Convert.

Evaluate the resulting experiment performance before making permanent changes.

Build combined optimization reports

Use the APIs and a reporting environment to bring together Convert experiment results and Siteimprove website metrics.

This can help teams assess both conversion performance and broader website quality.