GA4 Revenue Reporting Issue Due to Google Ads Integration

Resolution and Recommendations for GA4 Revenue Reporting Issue

• Issue Description
• Action Taken
• Impact on Customers
• Recommendations for Customers

A recent improvement was released to address an issue where high revenue was falsely reported due to transaction-like events in the dataLayer added via Google Ads. This document outlines the issue, its impact, and the resolution provided by Convert.

Issue Description

1. Cause: The high revenue reporting issue was caused by transaction-like events being added to the dataLayer by Google Ads.
2. Effect: This led to inflated revenue figures being recorded in GA4 intercepted goals. This problem particularly affected customers who imported goals from GA properties different from the onesone used in the Convert integration.

Action Taken

1. Fix Implemented: Convert has updated the system to no longer track GA events connected to tracers other than the one linked in the Convert UI.
2. Scope: This change ensures that only the GA events associated with the designated tracer in the Convert UI are tracked, preventing false revenue reports.

Impact on Customers

• GA4 Intercepted Goals: The issue specifically impacted customers using GA4 intercepted goals. It is important for customers who have imported goals from different GA properties to be aware of this update.
• Documentation Update: The GA4 imported goals documentation will be updated to inform customers about this issue and the implemented resolution.

Recommendations for Customers

• Review Imported Goals: Customers are advised to review their imported GA4 goals to ensure they align with the correct GA property as configured in the Convert UI.

Monitor Reports: Post-update, customers should closely monitor their revenue reports to ensure the data accurately reflects their transactions.