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Convert MCP Server

Connect your Convert optimization data directly to Claude Desktop, Cursor, or any Model Context Protocol-compatible AI assistant. No middleware, no complex setup—just plug and play.

What is MCP?

MCP (Model Context Protocol) is an emerging standard that allows AI models to interact with applications through a consistent interface. It acts as an abstraction layer, letting AI agents access your Convert data without needing to understand specific API protocols.

Quick Start

Prerequisites

Get your Convert API credentials:

  1. Log into your Convert account
  2. Go to Account Settings → API-Keys

  3. Generate or copy your Application ID and Secret Key


  4. Note your Account ID (found in account settings)

Consider starting with read-only access (TOOLS_FOR_CLIENT=reporting - see configuration below)

Installation & Setup

Option 1: NPX (Recommended)

# No installation needed - run directly

npx @convertcom/mcp-server

Option 2: Global Installation

# Install globally

npm install -g @convertcom/mcp-server


# Run the server

mcp-server-convert

Client Configuration

Claude Desktop

  1. Download Claude Desktop from claude.ai
  2. Add server configuration to your Claude Desktop config file:
    • macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
    • Windows: %APPDATA%/Claude/claude_desktop_config.json
{
  "mcpServers": {
    "convert": {
      "command": "npx",
      "args": ["-y", "@convertcom/mcp-server"],
      "env": {
        "CONVERT_APPLICATION_ID": "your_convert_application_id",
        "CONVERT_SECRET_KEY": "your_convert_secret_key",
      "TOOLS_FOR_CLIENT": "reporting"
      }
    }
  }
}

Save the file and restart Claude Desktop. You should now see Convert tools available!

Cursor

  1. Create a .cursor/mcp.json file in your project:
    mkdir -p .cursor && touch .cursor/mcp.json
  2. Add the following configuration:
    {
      "mcpServers": {
        "convert": {
          "command": "npx",
          "args": ["-y", "@convertcom/mcp-server"],
          "env": {
            "CONVERT_APPLICATION_ID": "your_convert_application_id",
            "CONVERT_SECRET_KEY": "your_convert_secret_key",
          "TOOLS_FOR_CLIENT": "reporting"
          }
        }
      }
    }
  3. Save the file and restart Cursor. Convert tools will now be available!

Example Usage

Once set up, try these example prompts with your AI assistant:

Get Insights from Your Convert Data

  • "Show me the performance of all active experiments in my account"
  • "How many experiences do I have running right now?"
  • "Summarize all A/B tests with conversion rates above 5% from the last 30 days"

Analyze Experiment Performance

  • "Get me the latest conversion data for my homepage experiment"
  • "Compare the performance of mobile vs desktop experiments this month"
  • "Show me which audience segments are performing best across all active tests"

Create and Manage Tests (Full Access Mode)

  • "Create a new A/B test for the pricing page targeting returning visitors with a 70/30 traffic split"
  • "Pause any experiences that have been running for more than 30 days with negative lift"
  • "Update the traffic allocation for experiment ID 12345 to 50/50"

Configuration

Variable Required Description Default
CONVERT_APPLICATION_ID Y Your Convert Application ID -
CONVERT_SECRET_KEY Y Your Convert Secret Key -
TOOLS_FOR_CLIENT   Access level: reporting, readOnly, or all reporting

Access Levels

Choose the appropriate access level based on your needs:

reporting (Default - Recommended)

Perfect for analytics and insights

  • Account data and project information
  • Real-time experiment tracking and performance reports
  • Goals, audiences, and conversion analytics
  • Live visitor data and traffic allocation

readOnly

All reporting tools plus detailed configuration access

  • Everything in reporting mode
  • Detailed project and experience configurations
  • Historical data and change logs
  • Advanced analytics and forecasting data

all (Use with caution)

Complete access including write operations

  • Everything in readOnly mode
  • Create, edit, and delete experiments
  • Manage audiences, goals, and project settings
  • Full account administration capabilities

Security Note: Start with reporting mode and only escalate permissions as needed. The all access level can modify your Convert account.

Available Tools

The server provides 44 specialized tools covering the complete Convert REST API. Here's the complete breakdown:

Account Management (7 tools)

Tool Description Parameters
list_accounts Lists all accessible accounts account_id (optional)
get_account_details Gets detailed account information account_id (optional)
list_account_users Lists all users in the account account_id (optional)
get_account_user Gets details of a specific account user account_id (optional), user_id
get_account_live_data Gets real-time account activity data account_id (optional)
get_account_history Gets account change history account_id (optional)
get_account_settings Gets account configuration settings account_id (optional)

Project Management (4 tools)

Tool Description Parameters
list_projects Lists all projects in the account account_id (optional)
get_project_details Gets detailed project information
project_id, account_id (optional)
get_project_live_data Gets real-time project activity data
project_id, account_id (optional)
get_project_history Gets project change history
project_id, account_id (optional)

Experience Management (7 tools)

Tool Description Parameters
list_experiences Lists all experiences/experiments
project_id, account_id (optional)
get_experience_details Gets detailed experience information
project_id, experience_id, account_id (optional)
get_experience_report Gets experience performance report
project_id, experience_id, account_id (optional)
get_experience_aggregated_report Gets aggregated performance data
project_id, experience_id, account_id (optional)
get_experience_variation_screenshot Gets variation screenshot
project_id, experience_id, variation_id, account_id (optional)
get_experience_history Gets experience change history
project_id, experience_id, account_id (optional)
get_experience_live_data Gets real-time experience data
project_id, experience_id, account_id (optional)

Feature Management (3 tools)

Tool Description Parameters
list_features Lists all feature flags
project_id, account_id (optional)
get_feature_details Gets detailed feature information
project_id, feature_id, account_id (optional)
get_feature_history Gets feature change history
project_id, feature_id, account_id (optional)

Goal Management (3 tools)

Tool Description Parameters
list_goals Lists all conversion goals
project_id, account_id (optional)
get_goal_details Gets detailed goal information
project_id, goal_id, account_id (optional)
get_goal_by_key Gets goal by its key identifier
project_id, goal_key, account_id (optional)

Audience Management (3 tools)

Tool Description Parameters
list_audiences Lists all audience segments
project_id, account_id (optional)
get_audience_details Gets detailed audience information
project_id, audience_id, account_id (optional)
get_audience_history Gets audience change history
project_id, audience_id, account_id (optional)

Location Management (3 tools)

Tool Description Parameters
list_locations Lists all location targeting rules
project_id, account_id (optional)
get_location_details Gets detailed location information
project_id, location_id, account_id (optional)
get_location_history Gets location change history
project_id, location_id, account_id (optional)

Knowledge Base Tools (6 tools)

Tool Description Parameters
list_hypotheses Lists all test hypotheses
project_id, account_id (optional)
get_hypothesis Gets details of a specific hypothesis
project_id, hypothesis_id, account_id (optional)
list_knowledge_bases Lists knowledge base entries
project_id, account_id (optional)
get_knowledge_base Gets details of a knowledge base entry
project_id, knowledge_base_id, account_id (optional)
list_observations Lists recorded observations
project_id, account_id (optional)
get_observation Gets details of a specific observation
project_id, observation_id, account_id (optional)

Supporting Objects (8 tools)

Tool Description Parameters
list_domains Lists domains registered in a project
project_id, account_id (optional)
get_domain Gets details of a specific domain
project_id, domain_id, account_id (optional)
get_domain_by_url Finds domain configuration for a URL
project_id, url, account_id (optional)
list_tags Lists all tags in a project
project_id, account_id (optional)
get_tag Gets details of a specific tag
project_id, tag_id, account_id (optional)
list_api_keys Lists API keys for the account account_id (optional)
list_sdk_keys Lists SDK keys for the account account_id (optional)
get_cdn_images_list Lists images stored in Convert's CDN
project_id, account_id (optional)

Security & Authentication

API Security

  • HMAC-SHA256 signing: Every request is cryptographically signed
  • Automatic expiration: Requests expire after 60 seconds
  • No credential exposure: API keys never leave your local environment
  • Least privilege: Choose the minimum access level needed for your use case

Best Practices

  • Start with reporting access level and escalate only when needed
  • Regularly rotate your API credentials
  • Monitor API usage in your Convert dashboard
  • Keep your credentials secure and never share them

Troubleshooting

Common Issues

Symptom Likely Cause Solution
401 Unauthorized responses Wrong API credentials or clock skew Verify credentials, sync system clock
"Server not found" in Claude JSON config syntax error Check command and args fields
Missing expected tools TOOLS_FOR_CLIENT too restrictive Switch to readOnly or all and restart
Connection timeouts Network/firewall issues Check connectivity to Convert's API endpoints
"No data returned" Empty account or wrong permissions Verify account has data and API key permissions

Getting Help

  1. Check the logs: Development mode provides detailed error information
  2. Verify credentials: Ensure your API key and secret are correct and have proper permissions
  3. Test connectivity: Confirm you can reach Convert's API endpoints
  4. Review permissions: Make sure your Convert account has access to the data you're requesting

Support Resources

What You Can Do

Real-time Analytics

  • Monitor live experiment performance
  • Track visitor behavior and conversions
  • Analyze traffic allocation and statistical significance
  • Get instant insights on goal performance

Experiment Management

  • Create and configure A/B tests
  • Set up multivariate experiments
  • Manage audience targeting and segmentation
  • Control traffic allocation and experiment lifecycle

Data-Driven Insights

  • Historical performance analysis
  • Conversion funnel optimization
  • Audience behavior patterns
  • ROI and revenue impact assessment

AI-Powered Optimization

  • Let AI analyze your experiment data
  • Get recommendations for test improvements
  • Automate routine optimization tasks
  • Generate insights from complex data patterns

Multi-Account Support

All tools support working with multiple Convert accounts through a single server instance:

Default Account

If CONVERT_DEFAULT_ACCOUNT_ID is not set, the server will:

  • Automatically discover all accounts accessible to your API credentials
  • Use the first available account as the default

Specifying an Account

To work with a specific account, include the account_id parameter with any tool:

 "Get project details for project 123 using account 456"

Account Detection

The server automatically detects all accessible accounts on startup and logs them for reference.

Updates

The MCP server is automatically updated when you restart your AI assistant. For manual updates:

 # Update to latest version
npm update -g @convertcom/mcp-server

Example Workflows

Daily Optimization Review

  1. "Show me all active experiments and their current performance"
  2. "Which tests have reached statistical significance?"
  3. "Are there any experiments with concerning negative trends?"
  4. "What are my top-performing audience segments this week?"

Experiment Setup

  1. "What goals are available for my homepage project?"
  2. "Show me the current traffic allocation for all active tests"
  3. "Create a new A/B test for the pricing page with mobile-specific targeting"

Performance Analysis

  1. "Compare conversion rates across all experiments from the last 30 days"
  2. "Show me the revenue impact of my top 5 performing tests"
  3. "Which variations are driving the highest engagement?"
  4. "Generate a summary report of all completed experiments this quarter"