Multi-page experiences allow you to link together variations of different pages. For example, visitors who saw the original version of Page 1 will also see the original version of Page 2, visitors who saw Variation 1 of Page 1 will also see Variation 1 of Page 2, and so on. This is particularly helpful for funnel testing.
Create a Multipage Experience
To create a multi-page experience, start the same way you would to create a regular experience. Once in the "Experiences" screen, click "New Experience" and select Multi-page Funnel Experiment as the Experience Type.
After you select it, you will see the + New Page option above the Variation Menus.
This lets you add additional pages to your experiment, so that you can create variations that change multiple elements along a funnel. For example, you could create a multi-page experiment that tests a 50% off promotion and makes changes to:
- Your landing page
- Your product pages
- Your cart page
- Your checkout page
In a multi-page experiment, a visitor who sees a variation on any of these pages will continue to see that variation through the rest of the pages that are part of the multi-page experiment.
Add a page by clicking the "New Page" button, then entering a URL.
You can change the name of the page by clicking on the pencil icon next to the page name and select Edit Page Name:
Visitors do not need to visit your pages in any particular sequence to be bucketed into a multi-page experiment. Once they visit any pages in your multi-page experiment, they will remain in that variation when visiting any other page in the experiment.
Create the variations that you would like to test across your multi-page experiment. These variations should apply to every page in your experiment.
In a multi-page experiment, the pages you add will automatically have the same variation names that were included in the first page. This is because multi-page experiments are intended to test a complete experience across multiple pages.
Remember, with a multi-page experiment visitors who saw the original version of Page 1 will also see the original version of Page 2, and visitors who saw Variation 1 of Page 1 will also see Variation 1 of Page 2, and so on.
Once you have finished setting up a multi-page experiment you can add goals, set targeting, and adjust your traffic allocation just as you would in a regular A/B experiment.