Create Multipage Experiences

THIS ARTICLE WILL HELP YOU:

• Introduction
• Create a Multipage Experience

Introduction

Multi-page experiences allow you to link together variations of different pages. For example, visitors who saw the original version of Page 1 will also see the original version of Page 2, visitors who saw Variation 1 of Page 1 will also see Variation 1 of Page 2, and so on. This is particularly helpful for funnel testing.

Create a Multipage Experience

To create a multi-page experience, start the same way you would to create a regular experience. Once in the "Experiences" screen, click "New Experience" and select Multi-page Funnel Experiment as the Experience Type.

Add Pages

After you select it, you will see the + New Page option above the Variation Menus.

This lets you add additional pages to your experiment, so that you can create variations that change multiple elements along a funnel. For example, you could create a multi-page experiment that tests a 50% off promotion and makes changes to:

• Your landing page
• Your product pages 
• Your cart page
• Your checkout page

In a multi-page experiment, a visitor who sees a variation on any of these pages will continue to see that variation through the rest of the pages that are part of the multi-page experiment.

Add a page by clicking the "New Page" button, then entering a URL.

You can change the name of the page by clicking on the pencil icon next to the page name and select Edit Page Name:

Create the variations that you would like to test across your multi-page experiment. These variations should apply to every page in your experiment.

In a multi-page experiment, the pages you add will automatically have the same variation names that were included in the first page. This is because multi-page experiments are intended to test a complete experience across multiple pages. 

Remember, with a multi-page experiment visitors who saw the original version of Page 1 will also see the original version of Page 2, and visitors who saw Variation 1 of Page 1 will also see Variation 1 of Page 2, and so on.

Once you have finished setting up a multi-page experiment you can add goals, set targeting, and adjust your traffic allocation just as you would in a regular A/B experiment.