Respect Browser Do Not Track Setting

THIS ARTICLE WILL HELP YOU:

• Introduction
• Convert supports DNT
• Enable Do Not Track in Convert Experiences
• Enable Do Not Track in Browsers 
• Global Privacy Control (GPC)
• How GPC Works?
• Configuring GPC in Convert.com
• Why GPC is Important?

Introduction

Jonathan Mayer and Arvind Narayanan are the two principal researchers at Stanford University who have been working on the Do Not Track (DNT) technology that uses information in the HTTP header to universally opt out of all online tracking.

Convert supports DNT

Convert supports Do Not Track because we think it’s really important that you have a simple way to control how end-user information gets used. We honor DNT as a signal for how you and your end-users want us to use data.

The technical implementation on how Convert Experiences will support this field can be explained with DNT’s three possible values:

1. Do Not Track (Opt out of tracking)
2. Track (Opt into tracking)
3. Null – No preference

By default, web browsers use the null value (no preference), indicating that the end-user hasn’t expressed a desire of whether they want to be tracked or not. From February 23rd 2018, Convert Experiences will not load the scripts/experiments when option one, the Do Not Track (Opt out of tracking) in the browser is set and will load with the other two options.

Enable Do Not Track in Convert Experiences

In your Project Configuration you can find one row which says: "Respect Do Not Track Browser Settings". It is OFF by default.

In case you want to change it, select from the dropdown the value that is covering your needs:

Enable Do Not Track in Browsers 

In case you do not know how to enable the Do Not Track setting in your browser, below we present some steps:

• Google Chrome: Head into the Settings page and click "Advanced Settings". Scroll down to the Privacy and Security section and select "Send a "Do Not Track" request with your browsing traffic".
  
  
  
  
• Mozilla Firefox: Select Preferences > Privacy and check the box marked, "Always apply Do Not Track." 
  
  
  
  
• Internet Explorer: Click the Tools button and then Internet Options > Advanced. Select "Always send Do Not Track Header".
• Safari: Head into Preferences > Privacy and check the box marked "Ask website not to track me."
• Opera: Click Preferences > Advanced > Security and select "Ask websites not to track me."

Global Privacy Control (GPC)

Global Privacy Control (GPC) is a critical feature for respecting users' privacy preferences regarding data tracking and sharing. At Convert.com, we are committed to ensuring our users' privacy choices are honored. This support article will guide you through configuring GPC settings in your project, explain how it works, and why it's important.

How GPC Works?

GPC signals are sent by users' browsers or devices to communicate their privacy preferences. When GPC is enabled, our system will automatically adjust data collection practices to comply with these preferences. Specifically, GPC signals instruct websites not to track or share user data.

Configuring GPC in Convert.com

To configure GPC settings in Convert.com, follow these steps:

1. Access Project Configuration:
   • Log in to your Convert.com account.
   • Navigate to the project you wish to configure.
   • Go to the "Configuration" screen.
2. Locate GPC Settings:
   • In the configuration screen, find the section labeled "Respect Global Privacy Control(GPC) Signals".
3. Select GPC Scope. You will see a drop-down menu with the following options:
   • EU only: This setting will respect GPC signals for users within the European Union.
   • EEA only: This setting will respect GPC signals for users within the European Economic Area.
   • Worldwide: This setting will respect GPC signals for all users globally.
   • OFF
     Select the appropriate scope based on your privacy compliance requirements.
4. Save Changes:
   • After selecting the desired option, ensure to save your changes to apply the new settings.

Why GPC is Important?

Implementing GPC in your project is crucial for several reasons:

• Compliance: It helps your organization comply with international privacy laws and regulations, such as the GDPR and CCPA.
• User Trust: Respecting users' privacy preferences builds trust and transparency, leading to better user relationships.
• Data Protection: By honoring GPC signals, you ensure that user data is only collected and shared in accordance with their preferences, enhancing data protection.

Respecting Global Privacy Control signals is a vital step in maintaining privacy and compliance. By configuring GPC settings in Convert.com, you demonstrate your commitment to user privacy and regulatory compliance. Follow the steps outlined above to enable this feature and provide users with the control they deserve over their data. You can read more about this here.