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      What is Increase Engagement and Decrease Bouncerate?

      THIS ARTICLE WILL HELP YOU:


      Understand Engagement and the Decrease Bounce Rate Goals

      Decrease Bounce Rate Goal:

      When a visitor remains on a site with Convert installed, a reduced bounce rate is seen as a successful conversion. The higher the Decrease Bounce Rate, the lower the Bounce Rate, which is our desired outcome. We define a successful visit (or a non-bounce) in two ways:

      1. The visitor navigates to more than one page.
      2. The visitor spends at least 10 seconds during their session.

      Engagement Enhancement Goal:

      The goal of increased engagement is met when a visitor clicks on any hyperlink (link) on the test pages. Clicks on buttons or other elements do not trigger this goal.