What is Increase Engagement and Decrease Bouncerate?

Understand Engagement and the Decrease Bounce Rate Goals

Decrease Bounce Rate Goal:

When a visitor remains on a site with Convert installed, a reduced bounce rate is seen as a successful conversion. The higher the Decrease Bounce Rate, the lower the Bounce Rate, which is our desired outcome. We define a successful visit (or a non-bounce) in two ways:

  1. The visitor navigates to more than one page.
  2. The visitor spends at least 10 seconds during their session.

Engagement Enhancement Goal:

The goal of increased engagement is met when a visitor clicks on any link on the test pages.

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