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Common Questions
How Do I Target by Geographic Location Like City, Region or Country?
Learn how to target visitors by city, region, or country using Convert’s geo-location feature, powered by Akamai's ISO-3166 regional codes.
You can select from several Visitor data options that can pinpoint where the user is from. Select from city, region, and country to segment users that fit your profile. All these can be found in the App under Audience in your Experiment Summary.
Convert currently uses Akamai to determine a visitor’s geographic location. Akamai returns an ISO-3166, two-letter code for the state, province, or region. If the region name does not work correctly when setting up targeting, try using the region code instead. Refer to Akamai's official documentation for a list of valid codes.
Previously, Convert supported both Akamai and MaxMind for geo-targeting, but with the latest tracking snippet, we now exclusively use Akamai. This means that customers should always refer to Akamai's regional codes when setting up geo-based targeting.
