THIS ARTICLE WILL HELP YOU:
- Understand Custom Audiences
- Content
- Traffic Sources
- Visitor data
- Visit Time
- Systems
- Page Tags
- Weather
Understand Custom Audiences
When making rules for audiences and goals, entities are used to define the rule items. These entities can be dragged from the left menus and used to create a rule. There are over thirty entities that can be selected, so use them to improve visitor experiences.
We placed entities into seven groups:
- Content
- Traffic Sources
- Visitor data
- Visit Time
- Systems
- Page Tags
- Weather
Content
Here you will find entities that relate to your site content (like URL, domain, queries and protocols used)
Page Url
Holds the page url of a visitor. This entity stores the full URi including transfer protocol, domain, url BUT NO query string, for example: http://mydomain.com/url_here
Page Url (with Query)
Holds page url of a visitor. This entity stores the full URi including transfer protocol, domain, url and query string (query portion shown in bold): http://mydomain.com/url_here?var1=val1&var2=val2
Query string
This holds the query string in a URL. e.g., what comes after question mark in a URL (the portion shown in bold here): http://mydomain.com/url_here?var1=val1&var2=val2
Page Tags
Advanced page tags allow you to target the 4 custom fields
Javascript
Target based on a Javascript defined on the website.
Traffic Sources
Here are entities that can be used to segment visitor sources.
Keyword
The keywords visitor used to reach your website.
Medium
Type of traffic (now only search engine) but you can use UTM variables to fill this.
Source name
The name of the domain your visited came from (e.g. google.com)
Visitor data
We grouped some other visitor data in this group.
Average time on page
The average time in seconds a user spends on a page
City
The visitor's city based on their IP address. Although IP addresses are not stored in the system at the time of collecting the data, a lookup is done on a geo-service and the geo information is entered in the system.
Country
The visitor's country based on their IP address. Although IP addresses are not stored in the system at the time of collecting the data, a lookup is done on a geo-service and the geo information is entered in the system.
Days since last visit
Number of days elapsed since last visit (if a returning visitor).
Language
Visitor's primary language as set in their browser.
Pages visited
Number of pages visited.
Region
Visitor's region based on IP. Although IP addresses are not stored in the system at the time of collecting the data a lookup is done on a geo-service and the geo information is entered in the system.
Triggered goal
Use this condition to identify users who have completed goals.
Visit duration
Current Visit duration (seconds). A visit is counter from the moment of first page hit to last page hit in session. This option only offers a max. of 24 seconds to measure on one page duration. If a second page is loaded we do count the exact time of previous page visit.
Visitor Cookie
Visitor cookie presence or content
Visitor Type
Visitor type (e.g. new, returning)
Visits count
Number of times visitor visited your site (different visits means different sessions)
Bucketed in Experience
Check if visitor is currently bucketed in an active experience. This condition prevents contamination of experience results if the experiences are testing similar items/topics.
Visit Time
We grouped some other visitor data in this group, one of which is very important "Visitor segment" allows segments in segments and segments in actions.
Day of week
The day of the week, Monday to Sunday
Hour of day
The hour of day visitor visited your site (visitor timezone in 24 hours - 00-24)
Minute
The minute of hour visitor visited your site (visitor hour in minutes hours - 00-59)
Project TZ (timezone) - Day of week
The day of the week, Monday to Sunday, in the timezone of your project.
Project TZ (timezone) - Hour of day
The hour of day visitor visited your site (visitor timezone in 24 hours - 00-24), in the timezone of your project.
Project TZ (timezone) - Minute
The minute of hour visitor visited your site (visitor hour in minutes hours - 00-59), in the timezone of your project.
Systems
Here you find some entities that can be used to identify visitor systems from there browser settings.
Browser
The browser used by visitor.
Browser Version
The version of browser used by visitor, for example 3.5.7 (note that this is a string, not a number, so greater than comparisons do not work here).
Operating System
Operating system used by visitor.
User Agent
User agent that the browser software uses.
Device
Mobile, Tablet and Desktop targeting.
Page Tags
JS condition
The JavaScript condition you added to a page.
Custom Tags 1/4
The JavaScript variables you added to a page.
Weather
Weather Condition
Use this condition to target visitors based on weather conditions.