Goals

Create Goals

Goals in Convert Experiments are very flexible and therefore can be confusing. Adding a goal to your experiment can be done in four main ways:

  • Adding an existing goal
  • Using a goal template to create a new goal
  • Import an existing Google Analytics goal
  • Define an Advanced Goal (using the goal builder)

goals.png

Note: The primary goal will be the first goal in your report and features like "automatically stop loosing variations" and "keep winner running" will look at winners and losers of this primary goal.

Adding an existing goal

We have two default goals in the system called Decrease Bounce Rate and Increase Engagement, but there will be more goals previously made goals there, as soon as you create them. 

Using a goal template to create a new goal

There six templates available at this moment, here how they work

  1. Visit a specific page
    This allows you to create a new goal that is triggered when the visitor goes to a certain page.
    • Goal Name (give the goal a recognizable name)

    • Page URL (match exactly, starts with, contains or exact match with regular expression)

    • Url (paste the URL, URL part or URL with regular expression)

  2. Revenue goal
    This allows you to create a new goal that is triggered on a page where visitor generates revenue. This need a revenue tracking code on the page where revenue is made. If you have Google Analytics Ecommerce Revenue Tracker, you can use the first goal (Visit a specific page) and we automatically connect the revenue and ordered items.
    • Goal Name (give the goal a recognizable name)

    • Revenue page (same as Page URL) that has 4 options (match exactly, starts with, contains or exact match with regular expression)

    • Url (paste the URL, URL part or URL with regular expression)

  3. Click on a link
    This allows you to create a new goal that triggers when a visitor clicks on a link, whether site-wide or on pages you define.
    • Goal Name (give the goal a recognizable name)

    • Link Url, what URL you would like to track (full URL's only)

    • Link Found On Page, would you like to track the link clicks on the entire site or on one particular page? 

  4. Submit a form
    This allows you to create a new goal that triggers when a visitor submits a form, whether site-wide or on pages you define.
    • Goal Name (give the goal a recognizable name)
    • Submit Form To. This is the URL your form posts to, you would have to check the form code on your site (view source) it could be something like this: <form action="https://www.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8" method="post"> where the part bold you have to past in the "Submit Form To" field,

    • Form Found On, would you like to track the link clicks on the entire site or on one particular page? 

  5. Clicks something on a page
    This allows you to create a new goal that triggers when a visitor clicks on something, whether site-wide or on page(s) you define. This goal opens a browser screen and shows your website. You can click on one element (like a button or link) to monitor. This goal is less accurate than "Visit specific page goals" but can be very useful if the goal is on a third party domain that you cannot access.

    clickgoal.png

  6. Javascript triggered goal
    This allows you to create a new goal that can only be triggered using a Javascript code. This goal only needs a name and it would create some code like the one below. This you can paste on only website to track conversions.

<script type="text/javascript">
 
 var _conv_q = _conv_q ||;
 _conv_q.push(["triggerConversion","10007732","1000123"]);
 
</script>

NOTE: The last parameter (in this case it's 1000123) is optional and when that is provided, it's the experiment ID for which to trigger the goal. This is only used on custom implementations;

Import an existing Google Analytics goal

You can import every (non event based) Google Analytics goal. Please verify the goals manually after import, on occasions the import is slightly off in "contains, start with or exact match due to some limitation in the API). To import goals you need to have Google Analytics access rights.

save image

Define an Advanced Goal (using the goal builder)

Sometimes you want to measure something special, like minimum pageviews, of one of two URL's was loaded when people clicked on Twitter link. Your imagination is the limit with the advanced goal builder. See an example below.

goal-tweets.png

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