Convert allows you to exclude or include visitors in your experiment that have been included in another one.
This article shows how to exclude a visitor that has been included in another specific experiment. If you want to exclude visitors that have been excluded in all other experiments, look at this article.
To do this you have to configure an Advanced Audience.
- Edit your Audience.
- Create New Audience.
- Select and drag to the main panel the "Visitor Data > Visitor Cookie" option.
- To exclude visitors who have been bucketed on a specified experience, you will need to exclude them by the variation they have visited. You will have to do this for each experiment cookie of the older test. Enter for Cookie Name: "_conv_v". Select: "Does not contain". Enter the variation id, for which its visitors should be excluded in this experiment, for example, "12345678". Remember to do this for each variation. Then Save the audience.
Now, the visitors that have been bucketed on the specified experience, won't be bucketed in the one in which you have created the "Advanced Audience".
Learn how to locate your variation IDs. - To include only visitors who have been bucketed on a specified experience, enter for Cookie Name: "_conv_v". Select: "Contains". Enter the experiment id, for which its visitors should be included in this experiment, for example, "12345678". Then Save the audience.
Now, only visitors that have been bucketed on the specified experience, will be bucketed in the one in which you have created the "Advanced Audience".
Important
Note that if trying to exclude visitors that were included on a test configured with less than 100% traffic, a cookie is still written if they met the Site Area and Audience conditions but due to the traffic restriction, were not actually included in that experiment.