Define Audiences for your Experience

What is an Audience?

An "Audience" is a group of visitors that you want to be included in your experience, being an experiment or personalization.

Audience Dialog Sections

You can create an audience for your experiment by going to your Experience Summary and locating the Audience section.  From within the Audience section, you can add a previously saved audience or create a new audience. 

Clicking on the Add Audience dropdown will give you the following options: 1) Templates or 2) Advanced

Important: Note that the audiences listed in the Audience Dialog section are joined in an OR fashion and not AND.

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Templates Section

The Templates section allows you to choose from pre-built audiences. This will help you speed up the configuration of your experiment audiences.

Advanced Section

This section is where you can create your own advanced audiences if none of the templates fit your requirements. More documentation is available here.

Default Audience

You can now define an audience to be the default audience. In case you forget to set an audience for an experiment, the default audience will automatically be assigned to your new experiment. To set a default audience after you have created one, go to the Audience page, select the 3 dots (ellipsis) button, and select Pin as Default option.

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