Creating Audiences for New and Repeat Customers in Convert.com

Creating Audiences Based on Visitor Type

One straightforward way to segment your audience is by using the 'Visitor Type' condition. This feature allows you to classify visitors as either "New Visitor" or "Returning Visitor," enabling you to tailor experiences specifically designed for each group.

Steps to Create an Audience:

1. Navigate to the Audiences Section: Head over to the audiences tab within your Convert.com dashboard.
2. Select 'Create New Audience': Click on the button to start the creation process.
3. Choose 'Visitor Type' Condition: In the audience conditions, select 'Visitor Type'. You will have options to choose between "New Visitor" or "Returning Visitor" based on your target audience.
4. Configure Your Audience: Set additional parameters as needed to refine your audience further. You might want to include or exclude visitors based on their behaviors, demographics, or any custom variables relevant to your goals.
5. Save and Apply: Once you've set up your audience, save your changes. You can now apply this audience to any new or existing experiences aimed at new or repeat customers.

Leveraging Goal Completions to Refine Audiences

For a more nuanced approach, consider using goal completions (e.g., "Confirmed Orders" goal) as criteria to distinguish between first-time buyers and repeat customers. Creating experiences based on these metrics can help you offer highly personalized customer journeys.

Conclusion

Creating specific audiences for new and repeat customers enables you to deliver content and experiences uniquely suited to each visitor's stage in the customer lifecycle. By applying the strategies outlined above, you can effectively engage both potential and existing customers, driving conversions and fostering loyalty.

Each approach, from utilizing the 'Visitor Type' condition to segmenting based on goal completions, allows you to craft a marketing strategy that resonates with your audience, ensuring your messaging is timely, relevant, and effective.

Remember: Tailoring the customer experience through precise audience segmentation is a continuous process. Keep analyzing your results, iterating, and refining your audiences to maintain engagement and boost conversions over time.