Convert Signal™ Insights – Walkthrough of Experiment Reporting

Maximize your A/B test insights with Convert Signals™ for better conversion optimization decisions.

🚀 IN THIS ARTICLE YOU WILL:

• Get Introduced to Convert Signals
• Understand the Feature
• Learn How to Use Filters for Deeper Analysis
• Know Additional Filter Controls
• Find out How Convert Signals are Accessed
• Know the Technical Implementation
• Understand its Copyright & Usage
• Know its Benefits

🧭 Introduction and Functionality Overview

Convert's experiment reporting interface offers deep insights into how users interact with variations through Convert Signals. This guide walks you through the key UI components, filters, and upgrade prompts, so you know exactly how to use these features—or what to expect if they’re not yet included in your plan.

Convert Signals™ is a special anonymous and privacy oriented session recording feature embedded in the Reports and Locations section of Convert Experiences. It shows only really clear frustrations, errors and usability signals of real users and if found records these sessions and displays them as playable replays after they are filtered by the most impactful problems to address.
This helps our customers visualize exactly how visitors interact with test variations and on key pages. Users can filter, and play recordings.

🎥 Convert Signals Overview

Convert Signals™ helps you visualize problematic user behavior in experiments and key locations of the website by tracking how visitors experience the website.

In the Convert Experience report, these signals are accessible under each variation and under the Locations ellipsis (3 dots) if turned on in the Project > Configuration settings.

• Signals ID – Unique identifier for each session.

• Duration – Length of the session.

• Visited Pages – Number of unique pages visited.

• Location – Entry point or page visited.

• Date & Time – Timestamp of session capture.

• Actions – Option to replay or preview the recording.

🔍 Using Filters for Deep Analysis

Convert Experiences offers only Signals that are significant frustrations for your website visitors and we wouldn’t want to waste your time with random recordings. On top of that subset a set of powerful filters that refine Signal data based on specific user behaviors or attributes. These filters help you focus on Signals that match certain engagement criteria.

🔢 1. Visited Pages Filter

Lets you choose Signals where users visited a specific range of pages (e.g., 1–5, 20–30, 50+).

Example: Filtering Signals with 20–30 pages visited.

⏱ 2. Duration Filter

Filter Signals by length, such as:

• 0–10 seconds

• 10–30 seconds

• 1–3 minutes

• 10+ minutes
  

Focuses analysis on quick-exit sessions.

🌍 3. Country Filter

Narrow down Signals by country of origin. Useful for geo-segmentation or localization.

See how users from a specific region interacted with the variation and where they found them frustrating or problematic.

⚙️ Additional Filter Controls

You can apply multiple filters at once and use:

• Date picker: Choose predefined ranges (Last 7 Days, Full Running Time) or custom date ranges.
  

• Pagination & Rows per page: Customize how many Signals you view at once (10, 20, 50, 100).
  

🛠 Technical Implementation

Convert Signals™ relies on intelligent client-side tracking. Signals are only triggered when the user interacts with the page (scrolling, clicking, moving the mouse) and remain for at least 5 seconds. Sensitive fields like passwords and personal inputs are automatically masked for privacy - and no session is stored if we did not really think there was a friction point for the user. We only store signals no noise.

Each recording has a unique shareable URL, accessible only to users with the appropriate permissions and if the project-level setting for Signals is enabled.

Check with your national or local privacy authority if you need consent or legitimate interest for site observation, error detection and improvement tracking analytics.

🔐 Privacy & Data Handling

The Convert Signals™ feature is here to make your life easier by detecting frustrations, usability, bugs, and errors on websites that cause friction for your users.

Recorded data is subject to privacy rules, and Convert ensures compliance with masking sensitive inputs.

🎯 Benefits of Convert Signals

• Understand exactly how users interact with variations and where they find friction in your experiences and key locations.

• Segment Signals by device, geography, visit duration, and more.

• Identify user friction points and behavioral drop-offs for continuous improvements.

• Validate the impact of A/B tests visually.

• Improve conversion rate optimization (CRO) efforts with real user data.

✅ Final Takeaway

Convert Signals™ combines behavior analytics with the core experimentation workflow, giving marketers and optimizers powerful session-level insights without leaving the experiment interface.

Whether you're debugging a variation or discovering a usability issue, this tool turns behavior into actionable next steps.