Integrate Convert Targeting with 6sense

Description

Convert Experiences targeting can be integrated with 6sense, with the purpose of allowing you to target experiments or personalizations using 6sense profile data. This will allow you to personalize by data fields such as Company data, such as region, and size. Intent data such as intent score, buying state. And segments to which the visitor belongs in the 6sense CRM database.

Instructions:

For this to work, it would require that you install the 6sense snippet on your site that will provide this information.

1) Test that 6sense is properly installed on your site. Go to your browser console and paste the following code:

var visitorData = JSON.parse(localStorage._6senseCompanyDetails);

Then type:

visitorData;

It should return all the data available for you to target like this:

{
"company": {
"domain": "xxxxxx.io",
"name": "Apollo",
"region": "North America",
"country": "United States",
"state": "Texas",
"city": "Dallas",
"industry": "Software and Technology",
"country_iso_code": "US",
"address": "",
"zip": "",
"phone": "2023741312",
"employee_range": "20 - 49",
"revenue_range": "$5M - $10M",
"employee_count": "28",
"annual_revenue": "5285000",
"is_blacklisted": false,
"state_code": "09",
"industry_v2": [
{
"industry": "Software",
"subindustry": ""
},
{
"industry": "Information Technology",
"subindustry": ""
}
],
"sic_description": "Prepackaged Software",
"sic": "XXXXX",
"naics": "XXXX",
"naics_description": "Software Publishers"
},
"scores": [
{
"product": "myproduct",
"product_display_name": "My Product",
"intent_score": 45,
"buying_stage": "Awareness",
"profile_score": 84,
"profile_fit": "Strong"
}
],
"segments": {
"ids": [],
"names": [],
"list": []
},
"confidence": "Very High"
}

So, let's say that we want to target an experiment that targets all visitors that are on the "Awareness" buying stage.

Let's create an audience in Convert called "Awareness Stage". We are going to do it by adding a JS Condition with the following code:

(function() {
var visitorData = JSON.parse(localStorage._6senseCompanyDetails);
if(typeof(visitorData)=="undefined") {
convert_recheck_experiment(); return false;}
else return (visitorData.scores[0].buying_stage == "Awareness");
})()

The Audience should be configured like this:

mceclip0.png

The Audience Type we are going to set to Transient, as this is a data field that will change and we would want the visitor to no longer experience the same as he moves through the buying stages. 

Next, just add the audience to the experience you will like to target to this audience.

If you have any questions on how to use this, let us know in support, and we will gladly help you. 

 

Need assistance? Start a conversation with our Support Team.
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