What are Advanced Experiment Options? – Convert Support

Advanced Experiments Options

Convert Experiment Report has several advanced options which can be accessed through here:

Conversions: the number of conversions by Variation and Goal in your report
Conversion Rate: the percentage of visitors by Variation that converted on a specific Goal
Total Revenue: total revenue for all visitors
Revenue per visitor: if a revenue tracker is installed and revenue is available this will be available. RPV is a very popular method of ecommerce optimization.
Average products per visitor: for some businesses the APV is different from the conversion rate. With Convert’s revenue tracker the ordered items can be connected to variations to get an accurate APV.

Variation thumbnail: you have the option to show and hide variation thumbnails. Hover over them to retake the screenshot or open a full image of the entire page for inclusion in reports.

Graphical confidence: showing the 5 colored circles to indicate confidence of a lift/drop.
Show CR Error Bars

No graphs: to turn off graphs
Stabilized: to get a cumulative view of all the data, filtering our daily peaks and usually one of the best ways to look at the results of an experiment.
Day-wise: the daily visualization of each variations’ performance.
Hide Graph Total Visitors
Hide Graph Average C.R