What are Advanced Experiment Options?

Advanced Experiments Options

Convert Experiment Report has several advanced options which can be accessed here:



  • Conversions: the number of conversions by Variation and Goal in your report

  • Conversion Rate: the percentage of visitors by Variation that converted on a specific Goal

  • Total Revenue: total revenue for all visitors
  • Revenue per visitor: if a revenue tracker is installed and revenue is available this will be available. RPV is a very popular method of eCommerce optimization.

  • Average products per visitor: for some businesses the APV is different from the conversion rate. With Convert’s revenue tracker, the ordered items can be connected to variations to get an accurate APV.


  • Variation thumbnail: you have the option to show and hide variation thumbnails. Hover over them to retake the screenshot or open a full image of the entire page for inclusion in reports.

Confidence Intervals

  • Graphical confidence: showing the 5 colored circles to indicate the confidence of a lift/drop.

  • Show CR Error Bars:

Graph format & Settings

  • No graphs: to turn off graphs

  • Stabilized: to get a cumulative view of all the data, filtering our daily peaks and usually one of the best ways to look at the results of an experiment.

  • Day-wise: the daily visualization of each variations’ performance.

  • Hide Graph Total Visitors

  • Hide Graph Average C.R
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