Advanced Experiments Options
Convert Experiment Report has several advanced options which can be accessed through here:
Metrics
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Conversions: the number of conversions by Variation and Goal in your report
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Conversion Rate: the percentage of visitors by Variation that converted on a specific Goal
- Total Revenue: total revenue for all visitors
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Revenue per visitor: if a revenue tracker is installed and revenue is available this will be available. RPV is a very popular method of ecommerce optimization.
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Average products per visitor: for some businesses the APV is different from the conversion rate. With Convert’s revenue tracker the ordered items can be connected to variations to get an accurate APV.
Tools
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Variation thumbnail: you have the option to show and hide variation thumbnails. Hover over them to retake the screenshot or open a full image of the entire page for inclusion in reports.
Confidence
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Graphical confidence: showing the 5 colored circles to indicate confidence of a lift/drop.
- Show CR Error Bars
Graph format & Settings
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No graphs: to turn off graphs
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Stabilized: to get a cumulative view of all the data, filtering our daily peaks and usually one of the best ways to look at the results of an experiment.
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Day-wise: the daily visualization of each variations’ performance.
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Hide Graph Total Visitors
- Hide Graph Average C.R
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